The core activity of Sport Mind AG is the marketing and organization of sports and cultural events, particularly in the areas of sponsoring and event marketing. The company acquires sponsors and hospitality customers for events, takes care of existing and new sponsors, negotiates contracts and implements commitments professionally. In addition, the company develops and implements its own events and projects, such as the "Coop Gemeinde Duell" and "schweiz.bewegt", to promote movement and nutrition among the Swiss population.