SportsPass360 GmbH is a consultancy for commercial growth in the sports and entertainment sector that supports brands, rights holders, investors, sportstech companies and philanthropic organisations. It combines strategy with hands‑on execution—covering sponsorship, commercial programme development and fan engagement—and uses data‑driven insights to inform and measure activities.
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Industry:Management Consulting
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Sponsorship advisory from strategy to execution for brands, including sponsorship validation, benchmarking, strategic planning, activation strategy, rights negotiation and KPI measurement.
Commercial Advisory for Sports Organisations
Commercial advisory for teams, leagues, associations and athletes with strategic analysis, sponsorship asset valuation, external sponsorship sales force, media-rights tender management and ESG planning.
SportsTech Growth Advisory
SportsTech growth advisory for positioning, go-to-market, marketing, business development, sales representation, partner identification and support for investment rounds.
Private-Equity Advisory for Sports & Entertainment
Private-equity advisory with market research, benchmarking, operational assessments, regulatory expertise, digital transformation, development of revenue models, negotiation and post-investment support.
Philanthropy Advisory for Patrons, Family Offices and Foundations
Advisory for sport-related philanthropy with project assessment, fundraising, program management, measurement framework, brand activation, SportsTech integration and talent identification.
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