The purpose of the company is the acquisition, marketing, exploitation and brokerage of all kinds of rights, in particular in the field of sports, the provision of services in the marketing and finance sectors and in the field of modern media, in particular in the areas of sports and technology, as well as the provision of any consulting and management services. The company may also establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. It may also provide financing for its own account or for the account of third parties, enter into guarantees and sureties for affiliated companies and third parties, and take all measures and engage in all activities that are suitable to promote or facilitate the achievement of the company's purpose.