The company's purpose is the purchase, sale, trade, import, and distribution of all types of goods, particularly in the sports sector, as well as all related activities; the operation of online sales websites. It may also carry out, either for its own account or for the account of third parties, all financial, commercial, movable, or immovable operations directly or indirectly related to its corporate purpose and take an interest, in all forms, in all similar enterprises, notably by taking participations in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad. It may also grant financing for its own account or for the account of third parties, and issue guarantees and bonds for its subsidiaries and third parties.