The rental of services and the placement of models, hostesses, hosts, artists, athletes and entertainers; the organization of events, casting, fashion shows and photo shoots; image consulting; the launch of an online fashion magazine; the online trade of all goods related to clothing and fashion accessories. The company may also be called upon to carry out the activities mentioned above through the brands POP - People of Publicity, Square Model Management, Only One and First. The company may: carry out any financial, commercial or industrial activity directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or guarantees to associates or third parties, if it serves its interests.