The company's purpose is to operate an advertising, communications and event organization agency, including related ancillary businesses such as photo and image visualizations as well as sponsoring. The company may purchase, sell, broker, rent, lease or arrange leasing transactions for advertising media, namely air, water or land vehicles, including consulting, marketing and operation primarily in the promotions and event sector for natural or legal persons. The company is authorized to conduct all business that is directly or indirectly related to this purpose or is suitable for promoting it. The company may mediate the sale of properties in Switzerland and abroad, acquire, sell and manage real estate in Switzerland and abroad, finance it, provide financial advisory services, take over and perform accounting and trust functions, acquire, manage and sell intellectual property rights or licenses, and grant financing and loans to third parties or related parties. The company may establish branches in Switzerland and abroad, participate in companies with similar or similar business areas and merge with such companies.