The association promotes the visibility of the Zurich wine country externally and strengthens the identity within the region. It also advocates for sustainable development in the sense of all three dimensions of living space and quality of life. The following goals are pursued in particular: a) Promotion of nature- and culture-oriented tourism for sustainable regional development; b) Increase in regional value creation through the marketing of regional products and services; c) Promotion and use of renewable energies in the region; d) Care and promotion of the region as a residential and working region; e) Strengthening the networking of regional cultural actors and creating authentic cultural experiences; f) Operates a high-performance business office active throughout the region for integrated location marketing in the fields of economic promotion and tourism marketing.