The company's core activity consists of three main areas: 1. **Design and Creation**: The company provides design services to support customers in developing market-ready products and creating a unique brand identity. 2. **Consulting**: The company offers consulting services to help customers integrate design thinking into their business strategy and foster a culture of innovation. 3. **Investments**: The company invests in companies that offer innovative and luxurious products or services and share the company's values. The investments are driven by a close relationship between the company and the founders.