The core activity of StartLink AG encompasses two main areas: 1. **Management Consulting**: The company provides consulting and support services primarily for start-ups in the areas of management, marketing, accounting, information and communication technology, management consulting, project management, training, coaching, and administration. 2. **Specialized Publishing**: StartLink AG publishes specialized literature in the fields of economics and law, particularly on topics such as accounting, financial management, corporate governance, and investment management. The publications are often equipped with solutions, additional tasks, and case studies.