The company's purpose is to provide consulting and services in the fields of marketing, communication, advertising, media, branding and related activities, particularly in the conception, creation and realization of projects. In addition, it can handle the trade, marketing and management of related products and rights. The company may establish branches and subsidiaries at home and abroad, invest in other companies and conduct all transactions and conclude contracts that are suitable for promoting the company's purpose or are directly or indirectly related thereto. It may acquire, encumber, dispose of and manage real estate at home and abroad, as well as provide financing on its own or another's account and enter into guarantees or sureties.