The foundation aims to provide direct and indirect financial support for entrepreneurial activities, particularly start-ups, in Southern Africa, as well as to promote them by mediating and financing expertise. Within the framework of its financial capabilities, it supports individuals and groups of people as well as projects, organizations, and existing businesses that contribute to economic development, the promotion of innovation and entrepreneurship, and the creation of jobs in this region. It can conduct all business that is suitable for achieving its purpose. The profits and capital of the foundation are exclusively dedicated to the aforementioned purpose. The foundation has a non-profit character, does not pursue any commercial purpose, and does not seek to make a profit.