The company's core activity is the dissemination and deepening of the insights of Analytical Psychology according to C. G. Jung through: organizing lectures, guided tours, symposia, and further education; publishing valuable works in the field of Jungian psychology in its own publishing house; publishing unpublished manuscripts and translations of previously published works by Marie-Louise von Franz and Barbara Hannah; maintaining a comprehensive library and archive; and providing financial support for scientific research and publications. The company operates as a foundation and publishing house to disseminate and deepen the insights of Jungian psychology.