The company's purpose is the manufacture, distribution and sale of alcoholic beverages, primarily beer, as well as the trade in game products and hunting articles, and the operation of a gastronomy business. The company may also conduct all business that is suitable to promote the achievement of the company's purpose or that is directly or indirectly related to it. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and acquire and sell real estate in Switzerland and abroad.