The company's purpose is the creation, production, marketing and sale of clothing, accessories, gift items and related products, both in Switzerland and abroad. The activities may include the design, production and distribution of fashion items, design articles and derivatives through physical sales outlets and electronic commerce channels. Furthermore, the company may acquire, hold and manage participations in other companies, both in Switzerland and abroad, with related or complementary activities; carry out all commercial, financial and real estate operations necessary or useful for achieving the company's purpose; exercise consulting and marketing activities related to the fashion and artistic production sector. The company reserves the right to operate in other sectors or industries connected to the main object, including the development of new product lines, collaborations with third parties and the management of registered trademarks.