The company's purpose is all activities in the production of all audiovisual and photographic content; production, co-production, design, realization, promotion, distribution, sale, rental of equipment, distribution and audiovisual and photographic content; provision of services in the field of public relations, communication and marketing; purchase, sale and marketing of products wholesale and retail, notably via e-commerce websites; implementation of online and offline advertising campaigns; marketing, development and promotion services for companies on the Internet and consulting in this area; development of software applications; production and sale of info-products online and offline. The company can create, acquire, manage and transfer intellectual property rights, notably acquire or grant licenses and sub-licenses. The company may also engage in any financial, commercial or industrial activity, including the creation of legal entities in Switzerland or in other countries (branches, subsidiaries, or any other legal form), which is likely to promote the achievement of these purposes.