The company's purpose is to operate a consulting business in the fields of hospitality, office and workspace commerce; advising on the development of web and digital solutions; graphics; event organization; management of hotels, restaurants and beverage outlets; it may undertake all commercial and real estate operations having a direct or indirect connection with its purpose, except for operations prohibited by the LFAIE. The company may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies having a direct or indirect connection with its purpose, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or relating directly or indirectly thereto.