The company's purpose is to provide strategic and operational consulting in the fields of hospitality, hotel real estate, branded residences, and the development of tourist destinations, particularly concerning market studies and feasibility studies for hotel and tourist projects, prospecting and negotiating contracts, and selecting operators. It also aims to provide brokerage and intermediation services in the fields of hospitality and real estate; due diligence consulting and coordination; the creation of concepts and the management of hotel establishments, technical support, and architectural coordination; the provision of all services in the fields of marketing and strategy, and the placement of executive managers in the hospitality sector. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.