The company's purpose is the import, export, and marketing of products related to horology. The company's objective is to provide consulting in the field of marketing, the development and promotion of websites, communication, and public relations. The company may also accept mandates for the management and administration of various types of businesses. The company may, in Switzerland or abroad, create branches, participate in other companies, acquire or establish companies with similar objectives, carry out all operations, and conclude all contracts that are suitable for developing its purpose or are directly or indirectly related to it. It may, in Switzerland or abroad, acquire, sell, and manage movable and immovable property.