The company's purpose is to provide services in the areas of management consulting, marketing, communication, advertising, market research, press and public relations, IT services, trust and coaching/advisory services for individuals, executives and organizational units regarding sustainable performance optimization in industrial, commercial and service companies as well as public administration in Switzerland and abroad. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.