The company's purpose is to provide consulting services for the development and implementation of strategies. This can be done in particular through project work, coaching, workshops, participation in committees, as well as through the sale of products and services of third parties. The company places a certain focus on bringing in know-how from the IT and digitalization sector. The company can engage in any commercial and financial activities that are directly or indirectly related to its purpose. The company can hold participations in other companies, establish branches and subsidiaries both in Switzerland and abroad, and can also hold, manage and exploit intellectual property rights. The company can grant loans or other financing, lend and borrow money, also for the direct or indirect benefit of affiliated companies, as long as these activities do not require a banking or securities dealer license.