The company's purpose is to engage in national and international trade in goods of all kinds, in particular for roller sports, sports, toys and baby products. The company also aims to provide and offer services in the areas of marketing, mail-order business and online shops. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, as well as enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and sell real estate, intellectual property rights and licenses of all kinds.