The company's purpose, in Switzerland and abroad, is to provide individuals and companies with strategic advice, services and developments in the fields of graphic design, audiovisual, photography, web, writing and social media, including narrative marketing techniques (storytelling), article writing, as well as any editorial content on all media; and to manage social networks and corporate communications. The company may participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or similar purpose, carry out all financial, commercial, industrial and real estate transactions (except for operations prohibited by the LFAIE) and conclude all contracts directly or indirectly related to its corporate purpose. It may also grant loans or guarantees to associates or third parties if it serves its interests.