Provision of services in the fields of cosmetics, beauty, hairdressing and well-being, as well as trade in cosmetic, beauty and care products; offering of consulting and training services; it may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies, or merge with them, acquire or sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.