The company aims to operate a marketing and communications agency with a focus on providing strategic-conceptual services in the areas of digital marketing, branding, brand management, corporate communication/PR, event and live marketing, sponsoring, trade marketing, and employer branding - where meaningful, incorporating artificial intelligence. Furthermore, it aims to manage and market artists, in particular musicians, moderators, content creators, and DJs. It also provides sponsoring services of all kinds, in particular in the areas of consulting, building, negotiating, and realizing brand partnerships and their activation. In addition, it has the possibility to operate co-working spaces, event venues, and gastronomic establishments. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It can acquire, manage, encumber, and sell properties, intellectual property rights, and licenses of all kinds.