The company's purpose is the manufacture, production, sale, marketing and refinement of clothing, accessories and sports articles, as well as the development, production and sale of film, sound, multimedia products and the provision of related consulting and management services. The company provides services in the fields of fashion, events, film, music, photography, graphics, design, tattoo and marketing, as well as services as a record company and provides related consulting and management services. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and sell real estate, intellectual property rights and licenses of all kinds.