The company's purpose is to conceive, realize and provide services in online marketing as well as all related work and services; to acquire, manage and sell participations; to carry out commercial and financial transactions of all kinds; to take over representations; to acquire, develop, manage and exploit brands, licenses, patents, manufacturing processes and other intellectual property rights; to acquire, encumber, sell, rent and manage real estate; to carry out financing; to enter into guarantees and sureties for subsidiaries and third parties.