all activities in the production of all audiovisual and photographic content; production, co-production, conception, realization, promotion, distribution, sale and distribution of films for cinema and television, both in Switzerland and abroad; the company may also, either on its own account or on behalf of third parties, conclude any contract, carry out all commercial, movable and financial transactions, in direct or indirect relation to its purpose, in any form whatsoever, in particular in the form of participations; the company may open branches in Switzerland and abroad, found or acquire any company pursuing an analogous or complementary purpose; the company may grant loans or guarantees to its associates or to third parties.