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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,887 companies indexed · Last updated: today
DirectoryRetail & CommerceRetail - Watches & JewelryMännedorfSwarovski Crystal Online AG
Swarovski Crystal Online AG Logo
Verified· 3 sourcesTrust Score
Summary

About the company

Swarovski Crystal Online AG operates an online shop for jewelry, watches, accessories and crystal decorations. Its range also includes Swarovski Created Diamonds, along with gift and customer service options.

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Offering

Products & services

Industry:Retail - Watches & Jewelry
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4.2/5

Swarovski Crystal Online AG

✓ Offered
7
Online Jewelry Sales
Jewelry in crystal and Created Diamonds, including necklaces, bracelets, earrings, rings and sets; also charms, pendants, brooches and extenders in the online shop.
Online Watch Sales
Women’s watches, men’s watches, Swiss-made watches and watch straps; available by material, colour and collection in the online shop.
Online Accessories Sales
Sunglasses, smartphone cases, tech accessories, pens, key rings and hair accessories in the online shop.
Online Decorative Objects Sales
Crystal figurines, home décor, seasonal decorations, holiday ornaments and nature-inspired pieces, plus licensed collections such as Disney, Marvel and Winnie the Pooh.
Gift and Gift Card Sales
Gift ideas by occasion and recipient, personal gift finder, gift cards, gift services and corporate gifts.
Crystal Society Membership
Membership in the Crystal Society with exclusive products, archive items and gift membership in the online shop.
Professional B2B Sales
B2B access for designers and business customers with crystal components, ingredient branding, catalogues and ordering access for professional applications.
Trust & reputation

ranQ Trust Score of Swarovski Crystal Online AG: 4.2 out of 5.0

Trust Score4.2/ 5.0

Very high

x

Data basis 96% · As of October 2026

Swarovski Crystal Online AG scores 59.7 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.38.524%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.88.110%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.88.08%
Swarovski Crystal Online AG scores 89.3 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.70.07%
Swarovski Crystal Online AG scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
Swarovski Crystal Online AG scores 100.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

Swarovski Crystal Online AG reaches a ranQ Trust Score of 4.2 out of 5.0 — rated «Very high». The rating draws, among other things, on 3.6 out of 5 stars from 31 customer reviews. The data basis is 96%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
3.6
of 5

Aggregated from 31 reviews across all connected sources

Sources
GGoogle3.631
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Knowledge

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Comparisons

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Location

Alte Landstrasse 411
8708 Männedorf
Opening hours
Mon
09:00 - 19:00
Tue
09:00 - 19:00
Wed
09:00 - 19:00
Thu
09:00 - 20:00
Fri
09:00 - 19:00
Sat
09:00 - 17:00
Sun
24h

At a glance

Legal form
Corporation
UID
CHE-101.379.139
Founded
2000 · 26 years
Last commercial register change
July 16, 2025
Employees
11 to 20
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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