The company's purpose is to trade in goods, in particular those produced or distributed by the Swarovski group, namely: precious stones, synthetic stones, glass jewelry stones, chandeliers, Swareflex reflective markers, optical products, etc., especially in Switzerland and the Principality of Liechtenstein. The company may establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad, acquire and sell real estate. The company may carry out all commercial, financial and other activities that appear to promote the purpose of the company or are related to it. It may, whether for consideration or not, carry out transactions in the interest of the company's shareholders or other group companies, in particular grant them loans, conclude cash pooling agreements with them and provide security for their liabilities to third parties.