Manufacture and trade of watches, watch components, watch movements, jewelry items, electronic time-measuring devices and systems and their components, electronic devices and their components, computers and their components as well as related articles. Furthermore, manufacture and trade of consumer goods of all kinds, in particular shoes, sports articles and accessories, textiles and accessories, leather goods and imitation leather goods, toiletries, perfumery articles, glasses and optical instruments, fire and writing utensils, smoking articles and related articles, as well as the related services, in particular in the area of advertising for the "Collector Club" and media. May acquire, encumber and sell real estate.