The Company's purpose is the development of concepts and activities, the creation and management of franchises in the sports sector, as well as the acquisition, holding, financing, sale and transfer of interests in all Swiss or foreign companies and corporations, whether financial, industrial, commercial, movable or real estate, and the execution of any real estate operations, namely the purchase, holding, administration, enhancement, renovation, leasing, management, brokerage, promotion and sale of real estate (with the exception of operations prohibited by the Federal Law on the Acquisition of Real Estate by Persons Abroad LFAIE), in addition to the provision of services and advice directly related to the aforementioned fields.