The company aims to provide services in the fields of photography, advertising, marketing and media, trade in non-food items of all kinds, and brokerage and trade in real estate of all kinds. Furthermore, the company aims to organize and conduct seminars as well as provide services in the field of hotel testing. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire, manage and sell similar or related companies, acquire, manage and sell properties, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.