Swiss Brands AG grants global licenses for the SWISS MILITARY and SWISS AIRFORCE brands. The company provides licensing and brand‑protection services, branding guidelines and support via a Design‑Tech Center for product development and standards across categories such as apparel, outdoor gear, tech accessories, cosmetics, chocolate and first‑aid kits.
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Industry:Licensing & Marketing of Intellectual Property
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Global brand licensing
Licensing of the SWISS MILITARY and SWISS AIRFORCE brands for manufacturers, distributors and sub-licensees; use of the official Swiss trademark rights for the international market.
Product brands under SWISS MILITARY and SWISS AIRFORCE
Brands for a wide product range with Swiss Made or Swiss Design labelling, including Chocolate, Cosmetics, drinking bottles, Knit Products, Tech Accessories, Pet Accessories, Apparel, Outdoor/Camping and First Aid Kits.
Brand consulting and design-tech support
Consulting for selection, design, presentation and packaging of licensed products, as well as support for concept, product, marketing and communication.
Brand strategy and standards
Templates and guidelines for size, colours, style policy and packaging specifications of the brands, for consistent application in licensed products and communication.
Licensing partner network
Building and managing a network of sub-licensees, distributors and manufacturers around the Swiss Military Brands.
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