The company's purpose is to engage in trade, marketing, purchasing and selling, production, export of products and technical expertise, brokerage and distribution of goods and services of all kinds, granting and acquiring franchises, and concluding contracts with commercial agents, particularly in the fields of cosmetics and beauty products in Switzerland and abroad. The company may hold and manage intellectual property rights of all kinds, acquire, own, develop, manage and exploit patents, trademarks, licenses and manufacturing processes on its own account or on behalf of third parties. The company may establish branches, agencies, representations and subsidiaries, promote any kind of business and project, invest in other companies, establish branch businesses, particularly beauty shops, or participate in other companies in Switzerland and abroad, particularly in the field of cosmetics and beauty. The company may establish a new company in any country according to the relevant rules and regulations. The company may finance its own or third-party business activities and provide guarantees for subsidiaries and third parties. The company may also buy, sell and broker real estate abroad, as well as conduct all business that is directly or indirectly related to its purpose.