The company's purpose is to create, trade and broker products and services related to Swiss culture and the Swiss lifestyle. This includes the creation, trade and brokerage of photographs, images, audio, videos and graphics, as well as related services such as copyright and image rights. To this end, the company operates an online platform. The company may establish additional platforms in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies, or merge with them, take over representations, and enter into all transactions and conclude contracts that may be suitable to promote the purpose of the company or are directly or indirectly related to it. It may also provide financing for its own account or for third-party account, grant guarantees and sureties for subsidiaries and third parties, and grant loans. Furthermore, it may acquire, manage, broker, encumber and sell real estate and securities, as well as patents, image rights, licenses and other intangible assets in Switzerland and abroad.