The company's purpose is the creation of watches and the trade of watches and watch components. It also aims to provide consulting and marketing support in the field of horology, both in Switzerland and abroad. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar objectives, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto. It may also grant loans or guarantees to partners or third parties if this is in its interest.