The company's purpose is to provide marketing, organizational and advertising services, as well as trade in data, content creation and graphic production, manufacture and distribution of building elements and interior fittings. It can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. It can also arrange financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad.