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DirectoryBusiness & Technical ServicesResearch & DevelopmentZurichSwiss Poster Research Plus AG
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Swiss Poster Research Plus AG

Summary

About the company

The core activity of Swiss Poster Research Plus AG (SPR+) is the conduct of research and development in the field of Out of Home advertising, particularly in the creation of planning tools, mobility models and research data for the evaluation and optimization of outdoor advertising campaigns. The company provides media providers and advertisers with a planning instrument that enables them to measure and optimize the performance of their outdoor advertising campaigns.

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Research and performance data for Out of Home and mobility
Scientific analysis of OOH and DOOH areas and mobility patterns; calculates contact values, reach, OTS, GRP, TKP, CPP and affinity for campaigns.
Planning tool SPR+ Expert
Web-based planning tool for the simulation, planning, optimisation and control of OOH and DOOH campaigns; with area list, map view, performance calculation and exports.
SPR+ Studies
Studies on OOH, DOOH, train stations, shopping malls and mobility; includes model components, input data, visibility weighting and result data for assessing advertising spaces.
Licensing for SPR+ Expert
Licence models and registration for access to SPR+ Expert as well as the free use of Studio Basic; tiered by accesses per year.
Press

Media

September 29, 2021Media
SPR+: Kampagnenbewertung mit unterschiedlichen Kontaktklassen
persoenlich.com

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Location

Giesshübelstrasse 4
8045 Zurich

At a glance

Legal form
Corporation
UID
CHE-112.712.823
Founded
2006 · 20 years
Last commercial register change
June 1, 2017
Employees
11 to 20

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