The provision of all types of services in the field of advertising and visual communication, including the design, production, and distribution of advertising materials, both physical and digital, such as signs, posters, websites, and applications. The company may establish branches and subsidiaries in Switzerland and abroad and take participations in other companies in Switzerland and abroad as well as carry out all operations that are directly or indirectly related to its corporate purpose. The company may acquire, mortgage, sell, and manage real estate. It may engage in financing for its own account or for the account of third parties as well as grant guarantees and securities to its subsidiaries and to third parties.