The operation of a strategic and commercial development consulting firm, particularly aimed at companies active in the luxury, watchmaking, jewelry, and emerging technologies sectors. It offers services in corporate strategy, brand positioning, market development, partnership management, and implementation of commercial and technological projects. The company can also engage in training, coaching, market research, corporate communication, representation, and commercial intermediation activities, as well as any related or complementary activities directly or indirectly related to its purpose. The company may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish companies with identical or similar objectives, carry out all commercial, financial, real estate, or other operations, and conclude all contracts aimed at developing its purpose or directly or indirectly related thereto.