The company aims to import and export goods of all kinds, trade in them, and produce, design, and consult on trade and advertising products. Specifically, it also markets articles and products made in Switzerland and promotes products from Swiss companies. The company may establish branches and subsidiaries both domestically and abroad and participate in other domestic and foreign enterprises, acquire and establish similar or related companies. The company is authorized to acquire, encumber, dispose of, and manage real estate and securities both domestically and abroad. Furthermore, the company may conduct all business activities that are suitable to promote the development of the enterprise and achieve the company's purpose.