The purpose of the foundation is to preserve and protect wildlife in Africa, mainly in South Africa, and in particular endangered species, and to carry out any related activities, particularly those aimed at raising awareness among individuals whose behavior threatens the existence of endangered species. In particular, the foundation actively sets up, finances and monitors on-site any selfless project that aims to collect, breed and provide veterinary care to cheetahs and rhinos and other endangered species in South Africa, and sets up awareness programs on the importance of wildlife (for full purpose see foundation deed).