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DirectoryAssociations & Interest GroupsProfessional & Trade AssociationsBernSwiss Wine Promotion AG
Swiss Wine Promotion AG Logo
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Swiss Wine Promotion AG

Summary

About the company

The core activity of Swiss Wine Promotion (SWP) is the promotion and marketing of Swiss wine, particularly through the development and implementation of marketing, communication and media strategies, in order to position Swiss wine as a high-value product and to promote value creation throughout the wine industry. This also includes activities such as organizing wine tastings, supporting wine tourism and digital communication on social networks to promote Swiss wine among Chinese-speaking wine enthusiasts and professionals.

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Industry:Professional & Trade Associations
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Wine marketing, communications and PR
Marketing, communications, public relations and image promotion for Swiss wines in Switzerland and abroad; development and implementation of strategies under the Swiss Wine brand.
Wine tourism
Wine tourism with itineraries, tastings, open-door cellar visits, wine-region hikes and experiences in Swiss wine areas.
Wine gastronomy
Wine gastronomy with the Swiss Wine Gourmet label, promoting restaurants, culinary events and content on food-wine pairings.
Wine content & training
Wine content and training on wine: brochures, articles, wine courses, tasting techniques, grape varieties, history, winemaking and sustainable viticulture.
Wine events
Wine events in Switzerland, with a filterable agenda by region and by type: wine tourism, gastronomy, tastings and events.
Press

Media

July 10, 2026Media
«Schweizer Wein offen im Glas hat Potenzial»
hotellerie-gastronomie.ch
July 1, 2026Media
Sommeraktion: «Let’s Dine with Swiss Wine»!
gaultmillau.ch
December 19, 2025Media
Internationaler Erfolg Für Schweizer Winzer in London & Singapur
gaultmillau.ch
July 7, 2024Media
Im Sommer erst recht: Weine aus der Schweiz!
gaultmillau.ch
November 29, 2023Media
Polyconsult: Ein Händchen für Schweizer Wein
persoenlich.com

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Location

Belpstrasse 26
3007 Bern

At a glance

Legal form
Corporation
UID
CHE-113.053.696
Founded
2006 · 20 years
Last commercial register change
May 21, 2026
Employees
11 to 20

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