The core activity of SwissApollo encompasses three main areas:
1. **Entertain**: Designing shows, exhibitions, and experiences related to aviation and human spaceflight, aiming to inspire and motivate people.
2. **Empower**: Conducting lectures, workshops, and coaching sessions focused on human development, encouraging young people to actively contribute to shaping a sustainable and peaceful future.
3. **Educate**: Conducting research and preservation work on Switzerland's participation in the scientific and human adventure of moon exploration, as well as inspiring young people to discover the fascinating fields of science and technology.
Overall, the company focuses on inspiring, educating, and empowering people, particularly young individuals, in the areas of space exploration and scientific research.