The company's purpose is to provide general services in the fields of consulting and coaching. Specifically, these include: marketing, sales, sports, life and nutrition planning. In addition, the company acts as an intermediary for all commercial goods used for the company's actual purpose, such as beverages, cosmetics, dietary supplements, etc. The company may participate in other companies, acquire or sell companies, combine them under unified management, conclude corporate agreements with them, or limit itself to managing the participations. Furthermore, the company may acquire, encumber, sell and manage real estate in Switzerland and abroad.