The company's purpose is the acquisition, purchase, sale, transformation, rental, promotion, construction, operation, management, administration, hotel operation, and development of real estate related to the hotel industry, as well as the transfer of all rights attached to the properties, and other ancillary activities related to this purpose, both nationally and internationally, provided that these operations are not contrary to the LFAIE. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, engage in any commercial and financial activity, and carry out all operations and conclude all contracts that are suitable for developing its purpose or are directly or indirectly related to it.