The trade and e-commerce, wholesale or retail, of all products; the development of commercial brands and the manufacture of all products; providing any advice and service in the field of marketing; the development and promotion of manufactured products for private labels; the creation and registration of trademarks; the development and creation of websites as part of promotional activities; the company may carry out, on its own account, all financial, commercial or movable transactions directly or indirectly related to its purpose and may be interested, in any form, in all companies with a similar purpose, in particular by taking participations in such companies; it may establish branches and subsidiaries in Switzerland and abroad; within the framework of its purpose, the company may also acquire and hold Swiss real estate or shares of companies with a similar purpose and holding Swiss real estate, provided they have an exclusively commercial or industrial use.