The company's purpose is to manufacture, trade and distribute its own and third-party printed products, works of art and handicrafts of all kinds, as well as to provide general consulting services in this regard. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose and directly or indirectly promotes the company's purpose. The company may, provided that the legal requirements are met, acquire, encumber, manage, sell and administer real estate in Switzerland and abroad.