The company's purpose is to provide services and trade in products in the areas of personnel consulting, coaching, consulting, further education, as well as the online and offline distribution of goods and digital goods. It can support companies and private individuals in various fields, particularly in the development and implementation of strategies, the promotion of personal and professional development, and the improvement of business processes. In addition, the company can be active in related or complementary business areas, including the development, licensing, and marketing of technologies, software, or creative content. The company can participate in other companies, establish subsidiaries and branches in Switzerland and abroad, as well as acquire, manage, and sell real estate. It can carry out all commercial, financial, and other activities that are suitable to promote the purpose of the company directly or indirectly.