The purpose of the company is to provide consulting, management, and services for the international sports ecosystem, as well as for companies and family offices. The company provides services in the areas of venue and event management, project management, commercial and marketing consulting and implementation along the entire value chain (End-to-End Commercial & Marketing Enablement), innovation and management consulting, as well as board, advisory board, and board advisory services and representations. The company may establish branches and subsidiaries at home and abroad and participate in other companies at home and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real estate at home and abroad. It may also arrange financing for its own or third-party account and provide guarantees and bonds for subsidiaries and third parties.